Renault launches largest advertising campaign ever produced by a Paris Saint-Germain partner in France
An official partner of Paris Saint-Germain since the start of the season and France’s leading advertiser, Renault have launched a far-reaching 360-degree advertising campaign. The advertisement showcases the MEGANE GT-Line, a top-end, sporty and elegant limited edition.
“This campaign is the largest ever rolled out by a Club partner in France,” said Marc Armstrong, head of sponsorship at Paris Saint-Germain. “Thanks to Renault, Paris Saint-Germain can rely on the power of an extremely big name. The advertisement is fully in tune with our positioning as a Club. It highlights Paris, the birthplace of the Club, and French culture, which our players – both past and present – are an integral part of.”
Alongside current Paris Saint-Germain stars Gianluigi Buffon, Marco Verratti, Thomas Meunier, Kylian Mbappé and Neymar Jr., Club legend Raï also makes an appearance.
Used for the first time in a TV spot, Jacques Dutronc’s legendary song “Il est cinq heures, Paris s’éveille” (“It’s 5 o’clock, Paris is waking”) echoes the chants of Parisian supporters at the Parc des Princes.
With a touch of poetic charm, Renault portrays the passion of Paris Saint-Germain’s fans and anchors the Club right in the heart of the daily lives of Parisians.
Launched on 24 February, the campaign will run until March. It can be seen on TV, in print versions and digitally – especially in pre-roll format on the Club’s Facebook and Twitter videos.
Press contact :
Nicolas Serres
Corporate & Brand Communications Manager
+33 6 58 22 44 23 / nserres@psg.fr
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