UNPRECEDENTED DIGITAL IMPACT FOLLOWING THE 2025 UEFA CHAMPIONS LEAGUE FINAL

Following its historic UEFA Champions League victory, Paris Saint-Germain recorded historic growth across its digital platforms, confirming the strength of its editorial strategy and its global reach. This success marks a new milestone in the Club’s international development to strengthen ties with fans from around the world and reinforce its position as the Club of the New Generation.

Historic Digital Performance

In just one week, the Club’s key digital performance indicators reached record levels worldwide:

• Nearly 5 million new followers since 26 May (the Monday before the final);
• Over 2.3 billion impressions generated by Club content ;
• More than 1.4 billion video views, (most-followed football Club in the world on TikTok and YouTube) ;
• Over 122 million interactions across platforms ;
• +1,045% views on Instagram compared to the week prior to the Final, and record growth across TikTok, Facebook, X, Twitch, Snapchat, Threads, WhatsApp, and YouTube ;
• Outstanding engagement from Asian audiences on regional platforms in China (Weibo, WeChat, WeChat Channels, Douyin, Toutiao, Dongqiudi, RED, Bilibili), Japan (LINE) and South Korea (Naver TV).

These results, surpassing those of major sporting events such as the 2024 NBA Finals, the 2025 Super Bowl, or the opening Formula 1 Grand Prix of the season — reflect the exceptional engagement of the Paris Saint-Germain community, which now counts nearly 230 million fans worldwide.

A Localized International Strategy

Thanks to the Club’s localized editorial approach, digital coverage of the event reached a global audience. PSG’s content is translated into 8 languages and adapted to match the cultural specificities of each region, including through platforms such as Weibo, Douyin, and WeChat (China), LINE (Japan), and Naver TV (South Korea), in addition to major global networks such as Instagram, TikTok, YouTube, X, and Facebook.

The impact was particularly significant in 10 key strategic regions: Argentina, Brazil, South Korea, China, Spain, the United States, Italy, Japan, Mexico, and the United Kingdom.

With 39% of its audience under the age of 24 on platforms such as Meta, Instagram, YouTube, TikTok, and Snapchat, Paris Saint-Germain continues to strengthen its position as the No. 1 Club of the New Generation, capable of uniting broad audiences while fostering a close relationship with fans around the world.