Unite and triumph: Paris Saint-Germain publish the 2018-2019 season progress report
During the 2018-2019 season, Paris Saint-Germain has continued to grow and succeed. The Club, which now has more than 800 collaborators, has consolidated its position as a key social and economic stakeholder. It has also stepped up its brand development and globalisation, and for the first time sold more than a million shirts worldwide in just one season. Despite all this, the Club has not neglected its primary vocation: to succeed in all of its sporting disciplines. On Tuesday 5th November, Paris Saint-Germain published its progress report, which looks back at everything they achieved in the 2018-2019 season.
Nasser Al-Khelaifi, Chairman and CEO of Paris Saint-Germain announced: “While riding the wave of success in all of the competitions we entered, Paris Saint-Germain has continued to nurture its identity, at the crossroads of urban culture and the charity actions carried out by PSG-Children First. Now more than ever, Paris Saint-Germain is continuing its ambitious mission, both on and off the pitch, as a unifying ambassador.”
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Paris Saint-Germain, a club that is committed to the people
Convinced that a sports club’s influence and actions should go way beyond its performances on the pitch, every year Paris Saint-Germain proves that it is also a major corporate citizen.
- Through the actions carried out by the Paris Saint-Germain–Children First foundation, PSG has stepped into the driving seat of inner city life to boost solidarity. In 2018-2019, some 16,000 children took part in the 380 operations rolled out by the foundation. For the first time, the “Allez les Filles!” programme was celebrated at the Parc des Princes on 8th March, International Women’s Day, and was attended by the French Minister for Sport, Roxana Maracineanu. Paris Saint-Germain is also capitalising on football and on its professional players’ commitment to provide comfort to sick and disadvantaged children during the Dream Evenings at the Parc des Princes.
Loyal to its DNA, Paris Saint-Germain is continuing and stepping up its commitment to the fight against all types of injustice and discrimination. Paris Saint-Germain became the first European football club to appoint an ethics specialist to its staff. The club has also restructured its efforts to fight against all types of discrimination by signing several agreements with its long-term partners, who have worked alongside the club for over ten years: SOS Racisme, LICRA and Sportitude.
The Paris Saint-Germain brand, an economic force that is enjoying exponential growth
Boosted by its ever-increasing revenue and valued at over 1.3 billion by KPMG, Paris Saint-Germain is continuing to make a name for itself as one of the world’s leading sports franchises and a key economic stakeholder.
- As proof of its unique drawing power, Paris Saint-Germain signed two historic partnership agreements in 2018-2019, with Accor Live Limitless and Nike. Representing loyalty, passion and ambition, these two agreements reward the club’s long-term sponsorship strategy. This season, nine other new brands have joined Paris Saint-Germain’s sponsorship programme, and five partners have renewed their commitment to the club.
- Mid-way between sport and style, Paris Saint-Germain, a favourite with the younger generations, has broken new ground with its unique and prestigious collaborations. The agreement with Jordan – the only one in football – proved hugely popular in the 2018-2019 season, with more than 100 original products produced and over 40,000 items sold in the first weekend. An ambassador for Paris, the fashion capital, the Paris Saint-Germain brand has inspired a number of fashion designers and important names from the fashion world, such as designer Manish Arora.
- Having established itself as one of the world’s most powerful sports franchises, Paris Saint-Germain punctuated the 2018-2019 season with two international tours: the Asia Tour in Singapore and the Qatar Tour in Doha. Followed by 17 million Asian fans on social media, PSG became the first European club to set up shop in Japan, with the opening of its official store in Tokyo in September 2018.
- With its investments, the Club contributed 124.7 million euros to the economy in 2018-2019 and paid 146.8 million euros in salary charges and employer contributions to the various social organisations.
Paris Saint-Germain, France’s first club to reach forty titles
With regard to sport, all of Paris Saint-Germain’s squads have continued their quest for titles and records.
- 40th title for the men’s football team, in France’s Trophée des Champions, a first for a French club.
- Best-ever start to the season in the 5 major European championships, with 14 consecutive victories to kick off the 2018-2019 Ligue 1 season.
- 5th consecutive French championship title for the handball team and a record-breaking series of home victories lasting over 50 consecutive matches.
- Twelve of the club’s women’s football players were selected to represent their country in the Women’s World Cup.
- 3 gold medals at the French junior judo championships, heralding the Paris Saint-Germain judo squad’s comeback.
- The e-sport team finished second in the world’s most important competition, The International (Dota 2), and won the DreamHack Valencia in their first major tournament on the Rocket League game.
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Now more than ever, Paris Saint-Germain is continuing its ambitious mission, both on and off the pitch, as a unifying ambassador.