The Jordan x Paris Saint-Germain lifestyle collection is acclaimed by Parisian fans in 52 countries
On Tuesday 12 February Paris Saint-Germain launched the second line of the exclusive Jordan x Paris Saint-Germain lifestyle collection. The 24 pieces in the collection proved hugely popular, including the hoodie Jumpman Fleece and the white tee logo.
In a few hours, thousands of fans around the world flooded the e-commerce site and official Paris Saint-Germain stores, selling out over 5000 items within a few hours. Today’s restocking should meet some of the demand but trends suggest a permanent stock shortage very soon.
This new range has proven every bit as successful as the Jordan x Paris Saint-Germain lifestyle collection has been throughout the world. Buys from 52 countries have shopped on store.psg.fr, with international sales making up half of the turnover.
Fabien Allègre, Director of Merchandising and Diversification at Paris Saint-Germain, said: "Our collaboration with Jordan is unique in the world of football. Every day, fans tell us about their support for this exclusive initiative that combines the best of sport and style. We have succeeded in opening Paris Saint-Germain to new international markets and new fans. With Jordan, we have increased our sales in the United States fivefold this season and we are enjoying fantastic success in Japan, where we are the first European club to have an official store.”
Next week, the sale of the children's collection (3-15 years old) is also expected to be a great success.
Download the pictures here.
© Julien Scussel / PSG
Press contact:
Nicolas Serres
Corporate & Brand Communications Manager
Guillaume Salmon
Lifestyle Communications
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