PSG x XO: BEYOND LIMITS. BEYOND BORDERS.

Paris Saint-Germain and The Weeknd proudly announce the continuation of their creative partnership with a bold new chapter: PSG x XO: Beyond Limits. Beyond Borders. Building on the success of their first partnership from 2023, the two cultural powerhouses are once again joining forces for a new campaign. This time, the stage is set in Los Angeles to create unforgettable moments for their global communities, aligning with Paris Saint-Germain’s and The Weeknd’s tours.

Paris Meets Los Angeles

To celebrate the next evolution of their collaboration, Paris Saint-Germain and XO have co-designed a special collector’s edition of the club’s 25/26 Home Jersey, “Paris Los Angeles XO,” featuring an exclusive co-branded print that honors both Paris Saint-Germain’s rich football legacy and The Weeknd’s bold aesthetic.

The limited-edition jersey was unveiled and worn by Paris Saint-Germain players for their opening win over Atlético Madrid on Sunday, June 15th, a 4-0 victory at the iconic Rose Bowl Stadium in front of over 80,000 supporters. Fans can now purchase the jersey exclusively at the PSG House located at 8175 Melrose Avenue, Los Angeles, California, 90046 or by visiting both store.psg.fr and xo.store, as well as Paris Saint-Germain’s retail stores. The following Paris Saint-Germain player jerseys are also available for purchase: Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos and Achraf Hakimi.

More Than a Jersey

For the first time, the PSG x XO collaboration is extending into a full product line, combining both brands’ visual languages in a series of exclusive lifestyle pieces available now for pre-order on www.theweeknd.com/xostore.    

Further reflecting their shared commitment to delivering extraordinary experiences for their fans, The Weeknd elevated the launch of the new Paris Saint-Germain Home Kit 25/26 by featuring his track “Timeless,” his latest collaboration with Playboi Carti, in the reveal video. Fans were also invited to play and win tickets to the concert and PSG Games in California through a series of interactive activations and giveaways.

Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, commented: "This collaboration represents more than just a jersey — it’s a meeting of two global cultures and is based on the relationship we’ve built together in recent years. By bringing the best of Paris and Los Angeles together, we’re uniting fans through a shared passion for creativity, music and sport."

La Mar C. Taylor, Creative Director and Co-Founder of XO, said: "From the beginning, our vision with Paris Saint-Germain has been to build moments that feel both intimate and iconic. This collaboration is a celebration of identity, ambition, and the power of cultural crossover."

Press Assets HERE | Photo Credit: Courtesy of PSG

To learn more about the collaboration please visit store.psg.fr or www.theweeknd.com/xostore.