PIXSTORY AND PARIS SAINT-GERMAIN FÉMININES JOIN FORCES TO MAKE SOCIAL MEDIA SAFER

Newly decorated with its first French championship title, the Paris Saint-Germain women’s team has kicked off the 21/22 season by joining hands with Pixstory, a new social media platform, in efforts to curb toxicity and promote decency in online conversations. The partnership is for the next two seasons. The women’s team joins the platform today under the handle @psg_feminines.

Pixstory has made it their priority to fight the spread of fake news and toxic speech online. This innovative social network provides users with tools to create visual stories, record podcasts, write powerful narratives and chat calmly with other members of the community.

With Pixstory, the Paris Saint-Germain players will take part in campaigns to fight toxic speech online and to encourage people to be courteous during discussions.

“It was a natural step to join forces with the Paris Saint-Germain women’s team,” announced Dwight Howard, NBA all-star player and one of Pixstory’s early backers. “The team embodies diversity and defends the same values as Pixstory.”

Appu Esthose Suresh, the founder of Pixstory, added: “We want Pixstory to drive change on social media. We wanted a social network without any likes/dislikes, where integrity is more important than virality. The user experience on Pixstory is not affected, but we make safety a priority. There is no immediate validation, because in real life you build your reputation over time and every second counts. Pixstory reveals your true personality, which you write yourself. We are delighted to have found a partner that shares our vision in the Paris Saint-Germain women’s team.”

Ulrich Ramé, director of Paris Saint-Germain’s women’s team, announced: “We are delighted to welcome Pixstory into the fold. The club pays close attention to educating young people so that they use social media sensibly. We share Pixstory’s ambition to encourage people to interact in a space where listening and discussion prevail. Through our partnership, we are proud to be able to tackle this issue together.”

Pixstory has adopted a zero-tolerance approach to toxic behaviour online. It is designed to avoid polarisation, neutralise hate speech, weed out false information and encourage users to communicate politely.

The app’s aim is to become an ethical social network that puts its users before making a profit. It does not collect or sell on data, and it guarantees a high-quality user experience thanks to monitoring and balancing mechanisms that use designer solutions and technological innovations.

Discover the video of the partnership launch by clicking here.

About Paris Saint-Germain Féminine

Paris Saint-Germain’s women’s division was founded in 1971, a year after the club was established. 50 years later, the team were crowned French champions for the first time in their history. The Parisians have competed at the very highest level in Europe for many years, reaching the final of the UEFA Women’s Champions league in 2015 and 2017, and the semi-finals in 2020 and 2021.

The team is composed of talented players representing nine nationalities, such as Marie-Antoinette Katoto, Kadidiatou Diani, Grace Geyoro, Germany’s Sarah Dabritz and Canadian gold medal winner Stéphanie Labbé. This season, six players in the senior squad are graduates of the Paris Saint-Germain youth academy.

Since being acquired by QSI in 2011, Paris Saint-Germain has undergone a complete transformation and is now established as one of the best football clubs on the planet and one of the biggest global sporting brands. A club that belongs to the new generation, it exhibits a unique style that is youthful, Parisian and contemporary – one that an increasing number of fans worldwide find highly appealing.

Paris Saint-Germain women’s team are part of this dynamic; they are a key element of the transformation of the Paris Saint-Germain brand, and they support its international expansion. To that end, they took part in a tournament in Louisville, Kentucky (US) over the summer.

The club’s female players are also highly involved in the Paris Saint-Germain Foundation, which has, for the past 21 years, developed large-scale projects for children in the Paris Region, France and across the world.

Pixstory @psg_feminines

About Pixstory

Pixstory is a new social media platform. Its public beta was launched on March 1, 2021. The app’s early backers include NBA all-star Dwight Howard. Pixstory’s USP is zero tolerance towards toxicity. Its architecture is designed to actively reduce polarization, and disincentivize hate and misinformation. The app aims to be an ethical social media platform by prioritizing people over profit. It doesn’t collect or sell user data, but it retains the user experience with strong checks and balances through design and tech innovations.

The platform is based on the values of openness, accountability, and respect. It aims to be a civic organization that gives users a sense of community by encouraging civil dialogue and consensus building. The app’s board includes Peter Watson, former Chairman of the US International Trade Commission and former White House Director of Asian Affairs at the NSC; Koji Tsuruoka, one of Japan’s most respected diplomats; Aruna Sundararajan, former Telecom Secretary of India; Cody Keenan, former Director of Speechwriting for President Barack Obama; Prof Amitabh Mattoo, co-chair of the Australia India Institute; and renowned mathematician Prof Dinesh Singh. Pixstory’s founder and CEO is Appu Esthose Suresh, Senior Fellow, International Inequalities Institute, London School of Economics.