Paris Saint-Germain successfully completes its pre-season China Tour presented by ALL-Accor Live Limitless
French Ligue 1 Champions Paris Saint-Germain wrapped up its 11-day, three-match tour of China in partnership with its principal sponsor ALL-Accor Live Limitless, beating Stade Rennais F.C. in front of 25,000+ fans in Shenzhen at the Shenzhen Universiade Sports Centre to lift the Trophée des Champions.
The 2019 China Tour presented by ALL-Accor Live Limitless was the team’s third tour to China in the last six years, with 2019’s tour being the most successful to-date.
In China, the club and ALL gained hundreds of thousands of new followers across all digital channels, including Weibo, WeChat, Douyin, and Toutiao, and there was 38 million official tour hashtag reads. Videos on the Club’s social media gained a total of 103 million views generating 65,758 comments. The Club appeared in over 230+ key media articles achieving a potential reach of more than 32 million. ALL gained over 250+ key media articles, TV clips and social media posts with a total viewership of over 12 million.
On a global scale, there were a total of 652 posts on all Paris Saint-Germain’s social platforms (Facebook, Instagram, Twitter, Youtube) generating a reach of 330 million. More than 9,000 web articles have been published by key media generating a potential reach of 12 billion.
Altogether, over 60,000 people filled stadiums to support the Rouge & Bleu against Inter Milan in Macau on the 27th July, Australian champions Sydney FC on 30th July in Suzhou, and on 3rd August in Shenzhen against French side Stade Rennais F.C. More than 1,500 delighted fans attended the many open training sessions delivered by the Club, while hundreds of lucky fans took part in PSG Academy sessions in partnership with ALL, the principal sponsor and the Club’s Chinese sponsor PingAn.
Throughout the tour, the players got to meet & greet with fans and participated in a large number of media & community activities and activations, including an original jersey launch at the Jordan Store, a unique fashion extravaganza at Raffles Shenzhen by ALL - Accor Live Limitless, a Discover Shenzhen tour, community visits, children’s training clinics and much more.
Sebastian Wasels, the Club’s Managing Director of APAC, said: “The third tour in six years highlights our commitment to China, a region strategically very important to the Club. In partnership with ALL - Accor Live Limitless, our 2019 China Tour has been our longest and most successful yet, giving us the opportunity to visit 3 great cities and get closer to our passionate fans across the country. We’d like to thank our partners, sponsors, and most of all the fans, for the warm reception and hospitality we received.
We are especially delighted to have had a chance to showcase the original positioning of Paris Saint-Germain, the proud sole representative of Paris which has become, in recent years, a reference for lifestyle and innovation. We are a very young club soon to celebrate our 50th anniversary in 2020, this gives us a special way to speak with the new generations.”
Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China said: “With the first activation for Accor’s new lifestyle loyalty program ALL – Accor Live Limitless partnering with Paris Saint-Germain taking place in China, we were glad to have entertained over 1,500 guests including key media representatives, loyalty members, owners, partners, local community members experienced exclusive activities from open training, players meet & greet, to academies and matches during the tour. On top of which, hundreds of thousands consumers have shared the excitement in this summer. Sports is the perfect universal platform to unite our members and customers as it brings curated experience for everyone.”
Throughout the tour, the Club, players, and staff were regularly appreciated by the media and the general public for the time they spent with fans for autograph signing, photographs, and conversations. The players and staff thoroughly enjoyed themselves and flew back to Paris with fond memories of a successful 2019 Tour, both on and off the pitch.
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Corporate Media Relations
Phone: +33 (0)1 45 38 18 11
Vice President Communications & CSR Asia Pacific
Phone: +65 9108 3577
Director of Communications, Accor Greater China
Phone: +86 159 2079 9606
Communications Manager, Accor Greater China
Phone: +86 21 6119 9839
The third tour in six years highlights our commitment to China, a region strategically very important to the Club. In partnership with ALL - Accor Live Limitless, our 2019 China Tour has been our longest and most successful yet, giving us the opportunity to visit 3 great cities and get closer to our passionate fans across the country.