Paris Saint-Germain seal a regional partnership agreement in Asia with BULK HOMME

Paris Saint-Germain is continuing its conquest of Asian territory by teaming up with BULK HOMME, a famous men's skincare brand in Japan. On Wednesday 19^th June, the Club signed an ambitious partnership with the Japanese brand that will begin on 1^st July and run for 2 years.

According to the terms of the agreement, BULK HOMME will be able to associate its image with that of the Parisian club and its stars within the framework of promotional campaigns. The skincare brand will make use of the innovative solutions that Paris Saint-Germain makes available to its partners, such as the Digital Overlay technology rolled out in the Parc des Princes, thanks to which the brand will be displayed on the LED panels around the pitch when Ligue 1 matches are broadcast all over Asia.

Sébastien Wasels, Managing Director of Paris Saint-Germain Asia-Pacific, announced: "We are delighted to welcome BULK HOMME into the Paris Saint-Germain family. We share the same ambitions for developing our brands in this region and are both attached to the virtues of sport."

Today, Asia represents more than a quarter of our global fanbase. This partnership shows the Club's increasing attractiveness in the continent and is perfectly in line with the Paris Saint-Germain’s ambitious strategy in Japan that included this year the successful opening of an official store in Tokyo, which is a first for a European club and also the launch of the club’s website in Japanese.

Ever since the opening of the club’s APAC office, Paris Saint-Germain has been one of the most dynamic club in the region. Several exciting projects are in the pipeline, some of which will be announced during the Club's forthcoming tour in China this summer."

Takuya Noguchi, Managing Director of BULK HOMME, announced: "This is a fantastic opportunity for our brand to associate itself with Paris Saint-Germain's image. There is no doubt that Paris Saint-Germain is the European sports brand whose influence has grown the most in Japan in recent years. We are planning to develop a few joint projects such as creating collaborative products by integrating two brands both inside and outside Japan."

Paris Saint-Germain is on the road to becoming an indispensable brand on the international stage, particularly in Asia. The Ligue 1 matches that feature Paris Saint-Germain are broadcast in an average of 54 countries worldwide, for an average audience of more than 3 million television viewers per match. Thanks to the new rights negotiated by the LFP, namely in China with CCTV (396 million homes reached), the Club's audience will continue to swell over the coming months.

About BULK HOMME

BULK HOMME is a men’s skincare brand pursuing the basic of men’s skincare and providing new value of lifestyles of men across the world. Launched in April 2013, its declared aim is to become the global number one men’s skincare brand. Won Cosmoprof Award for its men’s shampoo in March 2019.

Press contact

Nicolas Serres

Corporate & Brand Communications Manager

+33 6 58 22 44 23 / nserres@psg.fr