PARIS SAINT-GERMAIN MAKES TOP FIVE OF 2020 DELOITTE FOOTBALL MONEY LEAGUE
The 2020 Deloitte Football Money League has ranked Paris Saint-Germain among the five highest-earning football clubs in the world for the first time since 2015. With an increase of 94.2 million euros of revenues for the 2018-2019 season, the Club achieved the second most important rise of the year.
A unique brand strategy focused on growth
In 2018 - 2019, Paris Saint-Germain's revenues increased by 17%, bringing its overall economic revenues to 635,9 million euros. According to the report published by Deloitte, Paris Saint-Germain’s progress up the ranking is the result of “impressive double-digit percentage growth across all revenue streams”, chief among them being commercial revenue (sponsorship, merchandise, kits, etc).
PSG’s commercial revenue of €363.4m is the second highest in the history of the Money League, a performance founded on the signing of 9 new partnerships and the renewal of contracts with 11 existing club partners. Commercial revenue for the 2018/19 season represented 57% of the club’s overall revenue, while broadcast rights and matchday revenue also grew during the course of last season.
Historic growth and a promising outlook for 2021
The club can look to the future with confidence and enthusiasm. As revealed by the Football Money League report, Paris Saint-Germain posted improved results during the 2019/20 season and continues to blaze a trail.
Revenue from sponsorship grew thanks to new premium partnerships announced by the club in 2019. These included deals with new shirt sponsor Accor Live Limitless and with Visit Rwanda, not to mention to the renewal of the kit partnership with Nike.
This growth continues the club’s upward trajectory since its takeover by Qatar Sport Investment. Absent from the Football Money League at the start of the decade, Paris Saint-Germain has grown more than any other club since then, with its overall revenue increasing sevenfold since 2009/10 (€82m).
A leader online
The 2020 Football Money League also revealed that Paris Saint-Germain is a force on social media, featuring in all the top tens for most followed clubs. Seventh on Facebook and YouTube, and ninth on Twitter, it is one of the five most popular clubs on Instagram, with nearly 27 million followers.
“We are very proud to be among the top five clubs in the world, It comes as recognition of the clear strategic choices and ambitious objectives that all our teams are working towards with such determination, day in day out. We are going to press on with our project and make sure that 2020 is another year of success and achievement."