Paris Saint-Germain launches its TikTok account with the announcement of Abdou Diallo’s signing

Paris Saint-Germain is continuing its digital success story by joining TikTok, the one of a kind short form video platform. To mark the occasion, the Club took to its new account to exclusively announce the signing of the French youth team captain, Abdou Diallo. The announcement was later relayed on all of its social media pages.

Russel Stopford, Chief Digital Officer at Paris Saint-Germain, announced: “Paris Saint-Germain is delighted to inaugurate its new TikTok account by revealing an exclusive and eagerly-awaited piece of news to its fans. The Club is at the forefront of best digital practice and intends to offer ever more innovative and engaging content to its fans. TikTok is hugely popular among the younger generations all over the world. We are excited to grow our community and test out new formats in a bid to break new ground.”

Inigo Rivero Angulo, European Strategy Manager for TikTok, added: “TikTok is one of the most popular video platforms in the world. It aims to encourage talented users to demonstrate their creativity in short videos. We’re delighted to team up with Paris Saint-Germain. The platform will allow the Club to get closer to its creative fans by offering exclusive content, competitions and daily pictures of the players, both on and off the pitch.”

Paris Saint-Germain is now one of the most active sport clubs on social media. The Club has more than 73 million fans worldwide and has one of the highest acquisition and engagement rates in the world.

https://www.tiktok.com/@psg

About TikTok:

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.

About Paris Saint-Germain :

Paris Saint-Germain football club was created in 1970. Since QSI’s purchase of the club in 2011, Paris Saint-Germain has transformed to become one of the top football clubs and global sports brands in the world. The Club has reconnected with Paris, which is at the heart of the organization, under the philosophy of one unique city, one unique club. The Club has then won 21 trophies in only eight years, 39 in its history becoming the most successful football club in France.

Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr, Mbappé, Cavani, Thiago Silva, etc.

The international popularity of the Club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 73 million social media followers in just eight years. Last season, it has opened international offices in Doha, New York and Singapore.

The Club which now includes men’s football, women’s football, handball, judo sections revealed one of the pioneer sports clubs to join esports in 2016.

Giving back to the community is fundamental to the Club who has drastically increased the capacity of its Foundation to develop large and efficient programs. Among numerous projects, the Red & Blue School project allows the club to serve underprivileged youths.