PARIS SAINT-GERMAIN ESTABLISHES A PRESENCE IN LAS VEGAS WITH A COLOURFUL NEW STORE

While the USA is busy preparing to co-host the 2026 World Cup, Paris Saint-Germain has strengthened its presence in the country with the opening of a new store in downtown Las Vegas, the legendary entertainment capital of the world. Like the club's other official retail outlets, the new Vegas store comes under the partnership signed with Lids in 2021.

In the process, the club has established even closer ties with its US fans and has consolidated its status as one of the most popular European clubs in the country. The store is its third in the USA after the ones opened on New York's 5th Avenue in 2022 and in Miami in March 2023.

Already the club's second largest retail and online shopping market in the world, the USA is a priority area of activity for it.

Fabien Allègre, Paris Saint-Germain Chief Brand Officer, said: "The opening of a new Paris Saint-Germain store in Las Vegas reflects the club's massive potential for development in the USA, where we are boosting our presence. This is our way of responding to the growing passion of the US public, whose love for our products grows a little more with every passing season. We are proud to now offer them an immersive experience focused on our brand in the heart of Las Vegas."

A global leader in sports merchandise and a long-standing partner of the club, Lids oversees the operational management of Paris Saint-Germain stores in Europe and the Americas, which now include the Las Vegas store, all with the aim of creating a unique and coherent retail experience for sports fans and fashion lovers across the globe. This brand new store welcomed its first customers on 30 June 2023, when it opened its doors at the Forum Shops at Caesars Palace, on 3500 Las Vegas Blvd S, and offers visitors a unique experience seven days a week, from 10:00 to 21:00.

"Paris Saint-Germain is an iconic franchise and we are delighted to enter this new phase in our partnership," said Lawrence Berger, co-founder and partner at Ames Watson, the owner of Lids, and the chairman of FanzzLids Holdings. "Las Vegas is a city that loves its sport and is the perfect location for Paris Saint-Germain's new store. Our customers around the world have reacted positively to our stores in Europe, New York and, most recently, Miami. We cannot wait for Las Vegas residents and visitors alike to discover the unique features of this new store for themselves."

Paris Saint-Germain lovers will find the club's new home and away shirts for the 2023/24 season there, along with new apparel and accessories, all designed for them to wear the club's colours with pride.

For more information, please go to the PSG website.