Paris Saint-Germain and NIKE sign the biggest sponsorship agreement in the club’s history
Proud of their unbroken 30-year association, Paris Saint-Germain and Nike today announced the signing of an extended and ambitious long term partnership that highlights the status of the club as one of Nike’s key global sports assets and leads to a new era of collaboration between two of the most respected, creative and innovative brands within the sports universe.
The partnership which now runs until 2032 will enable the French Champions to further build the brand’s success globally, and will cover the men and women’s football sections as well as handball.
This sponsorship agreement acknowledges the intense work that has gone into the Paris Saint-Germain sports teams and brand over the last eight years. Valued at nearly €1bn by the world’s leading international consultancies, Paris Saint-Germain has now reached the status of a global sports franchise present on every continent and attracts international brands as its main partners.
Paris Saint-Germain has won no less than 21 trophies since 2011, with a further 16 titles for the handball and women’s football sections. Paris Saint-Germain football club currently ranks eighth in UEFA’s rankings and the Parc des Princes plays host to some of the world’s best players, season after season. Over the last 30 years, they have worn 71 different Nike shirts playing 1,542 matches and scoring 2,588 goals, winning 35 trophies.
“The agreement represents a very important milestone, reflecting what the club has become on the global stage and the great ambitions we have for the future,” said Paris Saint-Germain President Nasser Al-Khelaifi. “Nike has been the club’s most faithful partner and this deal shows its firm commitment to continue with us every step of the way for many years to come.
In the last eight seasons we have developed the Paris Saint-Germain brand significantly. Thanks to Nike and Jordan we have had a record season for shirt sales, one of the biggest in European football. We look forward to continuing this fast-paced growth and break yet more new ground in the years to come, especially in football’s emerging markets.”
“We are delighted to extend one of the strongest partnerships in all of sport,” said Bert Hoyt, VP/GM of Nike EMEA. “Paris Saint-Germain is a powerful global brand and this deal further cements Nike’s position as leaders within the football industry. We share their vision for creating a lasting legacy in Paris and beyond and look forward to serving the men’s and women’s teams, alongside more exciting creative projects like last season’s hugely popular debut Jordan kit.”
Paris Saint-Germain and Nike have been at the forefront of innovation in recent seasons, with the two brands working together to develop new and original products that have enjoyed widespread popular success. Highlights include the popular 2015/16 Dark Light third shirt with its fluorescent pink trim, the 2016/17 yellow away jersey in tribute to Brazil, and this season’s exclusive collaboration with Jordan.
The Parisian club’s colours can now be seen on every continent, showcased by Nike’s hundreds of stores across the world. Over half of the PSG x Nike range is sold overseas and the trend is growing. The latest Paris Saint-Germain jersey featuring the club’s new sponsor will have its eagerly-awaited launch on 1 July 2019.
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