Paris Saint-Germain and ALL - Accor Live Limitless engage local community with best in class football Academy sessions to Chinese youngsters

During the second week of the Paris Saint-Germain China Tour 2019 presented by ALL- Accor Live Limitless, the Club’s new principal partner teamed up with Paris Saint-Germain Academy to deliver three high quality football classes to 100 Chinese football-loving youngsters in Shenzhen.

The academy sessions present a unique opportunity to highlight how Paris Saint-Germain and Accor bring to its fans and members unique, memorable and ‘money-cannot-buy’ experiences. It is a perfect example of a once-in-a-lifetime opportunity offered by the club and its principal partner to all kids and young football lovers to explore not only skills and culture of football, but the spirit of sport that creates passion and unites people and communities.

Present all-year round in 14 countries worldwide, the Paris Saint-Germain Academy is internationally recognised for having some of the best coaching staff and unique know-how in developing children’s football abilities at all levels. It uses the club’s traditional coaching methods and is open to all skill levels. 

Nadia Benmokhtar, Head of Paris Saint-Germain Academy, said: “We’re very happy to share the passion of football and skills alongside the children in Shenzhen together with our partner Accor. It makes it all the more worthwhile seeing the smiles on their faces and enjoying the beautiful game of football. Giving back to the community is something we’re very passionate about.”

Gary Rosen, Chairman and Chief Executive Officer, Accor Greater China said, “It’s in our DNA to offer these unique experiences that build memories which last for a lifetime. Working together with Paris Saint-Germain offers us the platform and expertise to make dreams come true for young children who love football.”

We see support from Shenzhen-based organisations for the academy sessions. These organisations include: The Parkland Foundation, Shenzhen Overseas Chinese Returnees Association, and Shenzhen International Culture Industry Park.

On July 30 morning - The Parkland Foundation recruited over 20 kids aged between 8-11 years old to take part in the session. The Parkland Foundation has been participating and promoting the development of social public welfare undertakings in various ways, such as medical, technology, children education, environment protection and other social public welfare fields.

On July 30 afternoon - The Shenzhen International Culture Industry Park and Shenzhen Overseas Chinese Returnees Association have been dedicated a session for over 20 kids aged from 8-11 through their members.

The Shenzhen International Cultural Industry Park gathers more than 60 outstanding enterprises and the team of the Industrial Park has established close cooperation with many local associations, which provide a variety of cooperation channels for companies who registered as a member of the Industrial Park.

The Shenzhen Overseas Chinese Returnees Association is formed to group youngsters who return to Shenzhen from overseas countries as it has a very broad mix of members coming from different professions and walks of life.

The session on August 1 recruited 20 teenagers aged between 12-15 years old through Accor hotel owning company partners. Each of the three sessions lasted for two hours and included experiences with open training and interaction with the players for the last session.

ABOUT PARIS SAINT-GERMAIN ACADEMY

Opened in 2005, the Paris Saint-Germain Academy offers thousands of children, in France and around the world, the chance to play football in one of its permanent schools or holiday camps. All over the world, Paris Saint-Germain Academy offers the club's fans the opportunity to become members of the Rouge et Bleu family and have the chance to share our values and benefit from Paris Saint-Germain's savoir-faire.

The Paris Saint-Germain Academy is open to boys and girls, from 4 to 17 years of age, irrespective of their standard, to share the values of Paris Saint-Germain via unique cultural and sporting experiences.

Each coach is specially trained in Paris Saint-Germain methodology, to guarantee quality coaching. The training sessions are devised by the club's technical staff and follow the Paris Saint Germain playing philosophy, while adapting to the level of each child.

The Paris Saint-Germain Academy is present in 14 countries, with 80 permanent centres and more than 150 holiday camps. More than 13,000 children participate in Academy activities this season.

Media enquiries:   

Nicolas Serres

Manager Communication Corporate, Paris Saint-Germain

Phone: +33 (0)6 58 22 44 23

Email: nserres@psg.fr

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across more than 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavors to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment. 

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.

For more information visit accor.com, or become a fan and follow us on Twitter and Facebook.

Media enquiries:                          

Phyllis Sio

Director of Communications, Accor Greater China

Phone: +86 159 2079 9606

Email: Phyllis.sio@accor.com

April Ling

Communications Manager, Accor Greater China

Phone: +86 21 6119 9839

Email: April.ling@accor.com