EA SPORTS and Paris Saint-Germain renew partnership

Paris Saint-Germain and video game developer Electronic Arts have renewed the partnership that has seen them work closely together since 2011. This renewal extends the partnership through to 2024 and broadens the scope, making EA SPORTS one of the most committed partners for the club from the French capital.

 

Thanks to this new partnership, FIFA 20 will include additional club assets which will provide players even more realistic content. It also includes the co-creation of digital content and setting up international events throughout the season as well as during the club’s pre-season tours.

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said: “We are proud to have EA SPORTS as one of our most loyal partners. Given their status as one of the leading sports video game publishers and the creators of EA SPORTS FIFA – the most realistic sports simulation in the world of video gaming – we are delighted that they have chosen to underline their commitment to the club by stepping up their involvement and becoming one of Paris Saint-Germain’s premium partners.

We look forward to designing and building major new projects together in the years to come, especially in the digital area. We know that a large proportion of the people who engage with Paris Saint-Germain, not least our fans all over the world, regularly play the various games created by EA SPORTS. The extension of this partnership is also a way for the club to strengthen its relationship with its fans.

Antoine Cohet, Sr Marketing Manager at Electronic Arts added: “We are delighted to have renewed our partnership today with Paris Saint-Germain, one of the most influential football clubs in the world, who we have built a great relationship with over many years.

We have chosen to strengthen our commitment to the club and give ourselves the freedom to create new content that will captivate the community. Paris Saint-Germain’s fans will continue to have the chance to play with their club and their favourite players with increasingly unrivalled authenticity on FIFA.”

 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. NFL and FIFA are the property of their respective owner and used with permission.

 

About Paris Saint-Germain

Paris Saint-Germain football club was created in 1970. Since QSI’s purchase of the club in 2011, Paris Saint-Germain has transformed to become one of the top football clubs and global sports brands in the world. The Club has reconnected with Paris under the philosophy of one unique city, one unique club. The Club has then won 22 trophies in only eight years, 40 in its history becoming the most successful football club in France.

Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr, Mbappé, Cavani, Thiago Silva, etc. The international popularity of the Club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 73 million social media followers in just eight years. Last season, it has opened international offices in Doha, New York and Singapore.

The Club which now includes men’s football, women’s football, handball, judo sections revealed one of the pioneer sports clubs to join esports in 2016.

Giving back to the community is fundamental to the Club who has drastically increased the capacity of its Foundation to develop large and efficient programs. Among numerous projects, the Red & Blue School project allows the club to serve underprivileged youths.

We are proud to have EA SPORTS as one of our most loyal partners. Given their status as one of the leading sports video game publishers and the creators of EA SPORTS FIFA – the most realistic sports simulation in the world of video gaming – we are delighted that they have chosen to underline their commitment to the club by stepping up their involvement and becoming one of Paris Saint-Germain’s premium partners.

Marc Armstrong Chief Partnerships Officer at Paris Saint-Germain