Accor Live Limitless and Paris Saint-Germain unveil ambitious partnership details

PARIS, February 22, 2019 – Today, Nasser Al-Khelaifi, Chairman & CEO of Paris Saint-Germain and Sebastien Bazin, Chairman & CEO of Accor, announced the details of an ambitious partnership at Parc des Princes in Paris. This three-year renewable agreement makes ALL (Accor Live Limitless), Accor's new lifestyle loyalty program, the club's major partner and official jersey sponsor as of the 2019-2020 season.

“This is an historic day for the club,” said Al-Khelaifi. “With ALL, we will create important lifestyle experiences for Accor’s extensive network of 265 million customers in 100 countries and the 395 million fans who follow the club and its players on social media. And as you will see, we are not short of ideas.”

"Partnering with Paris Saint-Germain is an incredible opportunity. For us, the club is one of the three best brands in the world of football,” said Sebastien Bazin. “Together with Paris Saint-Germain, we will promote a modern French lifestyle concept worldwide. It was natural for our two brands to unite based on our shared values of travel, exchanges and people coming together.”

Through the partnership – which begins on March 1 – the two globally recognized French brands will share their exceptional knowledge in hospitality and entertainment to create unique and innovative experiences. Both company presidents have unveiled some of the surprises that Paris Saint-Germain supporters and members of the ALL program will experience, including privileged access to the club’s current and former players, as well as innovative digital rights and content.

Finally, the partnership will give ALL a permanent presence at Parc des Princes beginning next season, including the naming of the famous Skybar, the premium hospitality zone at the Parisian Stadium.

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

ABOUT PARIS SAINT-GERMAIN

Paris Saint-Germain football club was created in 1970. Since QSI’s purchase of the club in 2011, Paris Saint-Germain has transformed to become one of the top football clubs and global sports brands in the world. The Club has reconnected with Paris, which is at the heart of the organization, under the philosophy of one unique city, one unique club.

The Club has then won 20 trophies in only seven years, 38 in its history becoming the most successful football club in France.

Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar, Mbappé, Cavani, Thiago Silva, etc.

The international popularity of the Club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 65 million social media followers in just seven years. This season, it has opened international offices in Doha, New York and Singapore.

The pioneering sports club which now includes men’s football, women’s football, handball and judo added esports in 2016.

Giving back to the community is fundamental to the Club who has drastically increased the capacity of its Foundation to develop large and efficient programs. Among numerous projects, the Red & Blue School project allows the club to serve underprivileged youths.